Exactly when and how much cash will be in the bank

Exactly when and how much cash will be in the bank account is rarely clear in most fast-growing companies.

Long-term, medium-term, and often even short-term, liquidity requires hard and precise work on many fronts—from marketing and sales, to recruiting, to successful roll-outs. With every new employee in a suddenly much larger team, the pressure rises to ensure that product development and project management are actually working efficiently on profitable pipelines.

From an operational perspective, liquidity is much more than just cash hitting the account at the right time. In a company that has grown rapidly in a short amount of time—in headcount, products, projects, and revenue—you are suddenly dealing with amounts of money that can blow up in your face very quickly.

That is exactly why a 52-week cash flow model belongs in the core package—not as an Excel exercise, but as a weekly view for the CEO.

Here is the cash view: https://lnkd.in/dKJsYax2