They fail more often because of the numbers. Or a lack of trust in the numbers.

Numbers that don't add up. Numbers floating in thin air without a defensible derivation. Created in the company's own bubble. Without specialists. Without a source an outsider would believe.

A typical picture before a session with investors or buyers: Revenue targets are extraordinarily optimistic. Hockey-stick ARR – without evidence to support the pace. Churn in three columns: base, realistic, optimistic.

These three scenarios have little to do with the actual company. They are sliders, not calculations.

Headcount doubles next year. The reasoning: Sales is growing, so revenue multiplies. Headcount without ROI. ROI without cash logic.

The company is already moving in the millions per year. Company valuation, forecast, profit projection, liquidity planning, three-year budget: diligently created by the CEO and the Co-Managing Partner. Their professional backgrounds: Designer and CTO.

An investor notices this in the first session. Not after the third. In the first.

That's when you lose your negotiating position. That's when you lose momentum. That's when a funding round turns into a tutoring session on slides.

Good prep doesn't mean more slides. It means: a robust data source. A logic you can calculate in front of them. A deck you can defend tooth and nail.

That is the moment Interim Finance makes sense. Not as a slide-creation service. But as someone who sets up the numbers so the story holds up—even under Due Diligence.